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13-05-2026
HAVANA: On a Friday last month, every table outside Oishi’s food booth in Pabellon Cuba, an exhibition venue in the heart of Havana, was packed with customers eating burgers and pizzas.
While the stand looked like an oasis of plenty, its owner, 46-year-old Miguel Salva, phone glued to his ear, looked like a broker in the middle of a collapse.
“The fuel crisis has been a nightmare for us,” he said after hanging up.
Since the United States, under President Donald Trump, imposed an oil blockade on Cuba in late January, power outages and fuel shortages have dealt a staggering blow to small family businesses like Salva’s.
Oishi’s headquarters used to be a restaurant in the Havana municipality of Regla, where the already long blackouts have spiraled to 15 hours or more a day.
Salva had a backup generator, but the numbers did not add up: Petrol prices have surged from about $1 a litre ($3.80 a gallon) earlier this year to $10 on the black market. The spike followed the Cuban government’s decision to cancel diesel sales in February and strictly ration petrol as part of the fuel-saving response to the blockade.
“I had to close the restaurant,” Salva said. “I spent days in tears.”
Across from Oishi’s food booth, Pincharte was selling fried rice and charcoal-grilled meat skewers. Unlike Oishi, Pincharte never had a home base. It is an itinerant operation, hauling ovens and freezers from fair to fair in large diesel-powered trucks.
“Without fuel, our expenses have increased eightfold,” said 31-year-old co-owner Elianis Aguero. “Right now, no business is profitable if you depend on fuel.”
This year, both Pincharte and Oishi plan to pivot to renewable energy, investing in solar panels and electric vehicles but with demand rising, the price of an electric tricycle has jumped by 50 percent.
“This will be a year of resistance,” Salva said.
Scarcity affects everyone in private sector
“The oil blockade affects all of Cuba’s private sector from logistics and marketing to exports and imports, and even productive capacity,” said 41-year-old Eric Almeida, president of Quota, a consulting company with headquarters across from Pabellon Cuba.
Before the crisis, trucking a container to Havana from the port cost between $100 and $150. Nowadays, it costs no less than $600.
“That cost makes the final product more expensive for the client and stalls the entire commercial processes,” said Almeida.
Quota has also taken a hit as clients are forced to slash non-essential spending, while others have simply closed or refocused their businesses. Quota is not far behind them.
“We have had to reorganize to survive,” Almeida said. He estimates that his net income this year will plummet by 50 to 60 percent compared with the forecast he had made before the oil crisis.
The only silver lining is that the crisis has forced the Cuban government to loosen its reins on the private sector.
Growing in times of crisis
In the past three months, the Cuban government has created new regulations to offer more opportunities to the private sector, in an attempt to loosen its historical state centralism.
It allowed, for example, greater tax exemptions for the import of solar panels by any type of business. It also announced that all Cubans residing abroad will be able to open small and medium-sized enterprises (SMEs) on the island. (Int’l News Desk)
