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Information and Broadcasting Minister Prakash Javadekar today said that the Government will soon issue Standard Operating Procedures to speed up resumption of film production in the unlock phase. He said, government is also coming up with incentives of production in all sectors, including TV serials, film-making, co-production, animation, and gaming to accelerate the restart of film-making that had come to a standstill as a result of COVID. He said, these measures will be announced shortly. He was addressing the 21st edition of FICCI Frames.
In view of the Covid-19 pandemic, the 2020 edition of the annual gathering of the Media and Entertainment Industry is being held in a virtual mode, instead of its usual location by the Powai lake in Mumbai. The Minister further remarked that the Covid pandemic has forced people to think of new ways to communicate. He said, virtual gatherings have become the new normal, but the partnerships forged are real. He said, India enjoys a huge cost advantage in content creation and the Indian content is being watched in over 150 countries worldwide. The Minister called upon all stakeholders to work together to make progress and harness the soft power of India – media and entertainment.
Delivering the key-note address, Minister of State for Finance, Anurag Thakur said, the creative industry has a significant role to play in transforming India into a knowledge based economy. He added that from volume, the focus must shift to value creation.
Participating in a technical session, Secretary, Information and Broadcasting Amit Khare said, in films, the role of the government should be that of a facilitator. He added that different regulatory structures must be brought in sync to ensure less regulation.
Niti Ayog CEO Amitabh Kant in his address said, every crisis can be turned into an opportunity and India must identify 12-13 sunrise sectors in which it can leapfrog to become global champions to achieve sustainable high growth and create jobs. He listed Media and Entertainment industry as one of them. He said green shoots are visible and the economy, which has been hit hard by the COVID-19 pandemic, will bounce back soon.
