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Hyderabad’July 11 2022(Press media of india) NASR Cooperative Society is a registered consumer cooperative society and has launched a Consumer Cooperative Store at Darulshifa, near Salarjung Museum in Hyderabad. It aims to consolidate consumer demand of the nearby communities and transform it into a marketplace which can initially provide the groceries at a discounted price, thereby enabling savings to its nominal members and eventually establish this into a marketplace that promotes and nurtures locally manufactured products. This way, NASR Cooperative envisions opportunities for livelihood engagement to communities locally.
The organization believes that in the current diminishing space for opportunities for livelihoods, the solution looks through local brands and manufacturing that would create opportunities for employment for many people locally. These local brands need some support on packaging and product consistency which can be supported and the established platform shall enable initial head start to launch to the larger markets. The grocery field is a critical aspect for societies and it would be disastrous if this space be turned into a monopoly or duopoly. Hence the need for the local and smaller players to find their space.
The society also plans to extend the spectrum to include other associated services to its consumer members in the later stages. It believes in the philosophy that while on one hand there is increased centralization in the market; communities need to come together and engage in mutual promotion so as to leverage the opportunities that lie within communities.
The advent of technology and the access of big finance has changed the dynamics of the market and has shrunk the space for smaller enterprises. NASR believes it is necessary to extend support to the smaller unorganized players to help them sustain, as these are linked to various other dependent livelihoods in the communities. The current challenge at hand is bigger than just an individual or organizational effort but requires community cooperation and efforts. The local players have the advantage of local context and if they organize their offering well, they can maneuver their space in the market niche.
The execution of this looks a tedious task, but the organization is confident that with the initial on ground learning it has had, it can convert this into a large-scale impact as communities collaborate.(PMI)
