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Chandrababu Naidu Banks on ‘Brand Naidu’ to Revive Andhra Pradesh’s Investment Climate

Visakhapatnam, Nov 16 (PMI): Andhra Pradesh Chief Minister N. Chandrababu Naidu, who returned to power with the promise of restoring the state’s economic strength, is aggressively pushing a renewed development narrative centred on “Brand Naidu.” The strategy aims to rebuild investor confidence by highlighting stable governance, reforms, and a pro-industry environment—similar to the growth model he implemented during his earlier tenure in Hyderabad.

Since assuming office in May last year, Naidu has focused on positioning Andhra Pradesh as a preferred global investment destination. Backed by high-level outreach and leadership-driven branding, the state has attracted unprecedented interest from international and domestic corporations. Major players such as Google, along with leading Indian conglomerates including Ambani and Adani, have announced investment commitments worth USD 150 billion, marking one of the largest-ever proposals for the region. (

The government hopes these commitments will accelerate economic revival, boost infrastructure development, and create large-scale employment opportunities across Andhra Pradesh. (pressmediaofindia.com)

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