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21-08-2024
Bureau Report + Agencies
NEW DELHI/ KATHMANDU: Indian Instagram users were much tickled by an Australian company selling Himalayan shilajit for Indian Rs. (₹) 3,700 per 15 grams.
A desi product in videshi packaging has once again taken the internet by storm. Indian Instagram users were much tickled by an Australian company selling Himalayan shilajit for the low, low price of Rs.3,700 per 15 grams.
Shilajit is a natural substance found in the mountainous regions of the Himalayas. It is a type of mineral pitch or resin that oozes from the rocks in these areas, particularly in high-altitude regions of India, Nepal, Bhutan, and Tibet.
In these regions, shilajit has been used in traditional medicines for centuries. It is considered a rejuvenator and is used to improve strength, stamina, and longevity. However, it seems like the west has recently discovered shilajit.
An Australian company named Himalayan Power Shilajit has gone viral for bottling up the resin and selling it in the Land Down Under. According to its website, the company works with partners in Gilgit Baltistan (Pakistan) to source high-quality resin that is subsequently filtered and purified to remove dust and heavy metals.
An Instagram Reel by Himalayan Power Shilajit claims that it contains 87 of the 102 nutrients essential for the human body. Consuming it for a week can provide a massive boost in metabolism, reduce stress and anxiety and lower cortisol levels, the company claims.
The video promoting Himalayan shilajit has gone viral online. In the comments section, many Indians were amused to see an Australian company selling shilajit.
“Western people act like they discovered something new which Indians have known from so long,” wrote one Instagram user.
“Omg the west found shilajit,” said another. “Indians have been having this since centuries,” a third person noted.
A bottle of Himalayan Natural Shilajit Resin costs Rs. 3,700 for 15 grams on the brand’s website. For comparison, the same quantity of shilajit can cost anywhere between Rs.700 to Rs.1400 in India. Although it is touted as a miracle cure for a range of health issues, there is little scientific evidence to support these claims.
In the high mountains of the Himalayas, where the air is thin and the wind carries whispers to the snow-capped peaks, there lies a mysterious treasure: Shilajit. Unlike your typical precious stone or shimmering gold, Shilajit is a sticky, tar-like substance, a dark resin that has been forming over centuries in the heart of the mountains.
In an interview with HT Lifestyle, Dr Govind, Chief Innovation Officer at Kapiva, shared, “Ayurveda, the ancient Indian system of medicine, has long valued Shilajit for its health benefits. Research shows that Shilajit could enhance the immune system by aiding in nutrient absorption and boosting antioxidant levels. This could lead to improved defence against infections and diseases.”
He added, “It also suggests that Shilajit has anti-inflammatory benefits, contributing to overall health and wellness. Have you ever thought about how the valuable treasure from the ancient mountains of the Himalayas finds its way to us, boosting our immunity as it makes the journey?”
Dr Govind revealed, “Himalayan Shilajit, sourced from the Himalayas at 18,000 ft., is a fossil formed from the natural decomposition of plants and animals. After countless years of being pressed by rocks, this organic matter changes into a valuable substance filled with fulvic acid, humic acid, and more than 80 beneficial minerals. It is harvested in the summer when it seeps out from crevices in the rocks. Then it emerges from the rocks during summer, requiring purification in GMP-certified facilities, known as Shodhana process in Ayurveda, to remove physical and chemical impurities.”
